Carnation Farms

Campaign Deliverables

Carnation Farms is a living, breathing ecosystem of food, education, community, and events. But their digital presence didn’t reflect that complexity.

They needed a platform that could unify multiple business pillars, tell a 100+ year story, and drive engagement across wildly different audiences, from families and foodies to corporate event planners.

So we built an entire digital ecosystem.

From strategy to execution, we reimagined how users navigate, experience, and connect with Carnation Farms online. Every touchpoint—from SEO to content to video—was designed to support their mission of transforming the food system through regenerative practices.

Deliverables:

Full website UI/UX redesign with multi-pillar architecture
40+ custom page templates across 4 subsites
SEO strategy (blogs, GMB, on-page SEO)
Custom graphics and visual assets
Brand-aligned video content

Design

A Multi-Pillar Website Built for Scale

The biggest challenge? Structuring a website that could house multiple business models without overwhelming the user.

We solved this by creating four fully developed subsites, each representing a core pillar of the business while maintaining a unified brand experience.

The 4 Pillars:

Our Roots – Story, history, and mission-driven content
The Farm – Retail, CSA programs, meat shares, wholesale
Carnation Events – Public events, calendar, ticketing system
Private Events – Weddings, retreats, corporate bookings

Each pillar was intentionally designed with its own visual identity, navigation flow, and conversion strategy while still feeling cohesive under the Carnation Farms brand.

Key features included:

40+ page templates for scalability and consistency
Mega menus for seamless navigation across pillars
WooCommerce integration for farm product sales
Events calendar with ticketing functionality
Custom wholesale sales page for B2B buyers
Interactive maps of the farm and regenerative systems
Custom-built historical timeline
Full site-wide content development and tone alignment

A Website As A Living Ecosystem

This platform brings all of Carnation's business arms together into one seamless, story-driven experience that educates, inspires, and converts.

Translating Mission Into Messaging at Scale

Carnation Farms has a powerful story, but it’s also layered, nuanced, and deeply mission-driven. Our challenge was to translate that into clear, consistent messaging across dozens of pages, audiences, and user journeys.

We developed a full content system that balanced education, storytelling, and conversion—without losing the warmth and authenticity that defines the brand.

Every word on the site was intentionally crafted to reflect their voice: passionate, community-driven, and rooted in purpose. At the same time, we ensured clarity for users who may be encountering regenerative agriculture, farm programs, or event offerings for the first time.

We also built a scalable framework so their team could continue creating content—blogs, events, updates—without breaking brand consistency.

What we delivered:

Full site-wide copywriting across all four pillars
Tone of voice development aligned with mission-driven, educational storytelling
SEO-optimized content structure for blogs, product pages, and landing pages
Clear messaging hierarchy tailored to multiple audiences (families, foodies, farmers, event planners)
Conversion-focused CTAs across retail, events, and inquiries
Content framework for ongoing blogs, GMB posts, and updates

Branding

Hype Video

Portfolio

Browse More Portfolio

Browse More Portfolio Browse More Portfolio