When Chuck from Clean-Coat first reached out, it had to been about 5 years ago from today. He was in a difficult position (one that we know well). He was trying to scale up his business and needed the leads necessary to support his growth plan. For the next few seasons, we supported Chuck primarily with our PPC service to help generate qualified customers at a high ROI. That worked well for a number of years but had its own setbacks as well. This marked the beginning of a Concrete Cleaning Marketing Case Study that showcases long-term strategy and evolution.
Fast forward to last year, Chuck was ready to push into full “Growth Mode.” Having already completed his website in years past, our focus initially was outlining his vision for the business. What became clear was that he wanted something he could be proud of. “A brand” to stamp his name on and that would get recognized locally when he bid on projects. Our first task was just that, delivering a full comprehensive rebrand in the style and tone that was reflective of what he always envisioned.
We’ve now progressed into a broader strategy having seen the success (and limitations) from just a PPC campaign alone. To date, we’re now working with Chuck to target the specific service that will help differentiate him in the marketplace. We’re progressing currently through the following deliverables and are excited to share the results in the coming months:
- Local SEO campaign with targeted keyword focus
- Robust B2B lead generation campaign
- Referral campaign with adjacent and complementary industries
- Complete overhaul of his data and analytics dashboard
