Campaign Deliverables

Campaign Deliverables:

Dr. Crawlspace represents one of our most extensive case studies, spanning nearly 5 years.  To date, we’re proud to promote that since we met this client, in less than five years – we’ve partnered with them to help increase their revenue to a peak of 400% since when we first started!

Our work with this client was (and is) incredibly complex, and given the goals the owner has each year, this year’s project needed something “more robust.” Given the difficulties in the local market, our 2024 strategy warranted extra time and attention to the finer details, knowing the client’s investment. We began by systematically reviewing their entire 2023 sales data. One by one, we made sure to source and mark every conversion and real sale to get the most accurate data set before making any strategic adjustments. We then prepared and sent a full data review using our internal tracking systems and their CRM system to get the most honest data.

Upon completion, we discovered too much dependency on paid advertising and insufficient focus on local organic traffic and conversions. We’ve had This long-term client, and failure was not an option. We immediately presented the most robust SEO plan we could develop and began as soon as possible. Although we were generating significantly high ROI & ROAS for the client for years, none of that mattered as we saw what was coming down the road with increases in almost every area of PPC advertising.

As we developed the seo plan, the goal was simple: domination. Every service, every keyword, every city that they serviced from Vancouver all the way south to Salem. We 4x the number of keywords we targeted and doubled the volume of work to speed up the otherwise slow and methodical nature of local SEO.

We couldn’t be happier with this campaign project, a perfect example of collaborating with our clients to help them grow. To date, Dr. Crawlspace is a fantastic client who allows us the freedom to do what’s necessary to keep the phone ringing and fill out forms.

As one of our most significant case studies, we’re proud to promote that since we met this client, we’ve partnered with them in less than five years to help increase their revenue by almost 4x!

See below for a 2023 lookback by the numbers!

Design
Custom-UI-UX - Dr. Crawlspace

Custom UI/UX Website Design

For Dr. Crawlspace, a leader in basement and crawlspace services, our task was to create a digital presence as robust and dependable as their services. We aimed to transform their website into a reliable resource for homeowners seeking expertise in maintaining and improving their home’s foundational health.

Here’s what we achieved with the new Dr. Crawlspace website:

  • Brand Reinforcement: We transitioned from a functional site to a sophisticated, custom-designed digital platform that reinforces their industry leadership. Each element on the site is carefully crafted to reflect Dr. Crawlspace’s commitment to quality and trust.
  • Custom UI/UX Design: The site incorporates tailored design elements that effortlessly guide users through the complexities of crawlspace solutions. By simplifying user interactions, we enhance user engagement and encourage them to explore services in depth.
  • Impactful Imagery: We utilized high-quality images that depict the effectiveness of Dr. Crawlspace’s solutions, showcasing real before-and-after scenarios to highlight their expertise and results.
  • SEO-Optimized Content: We developed content that is informative and engaging and optimized for search engines to increase visibility and attract a targeted audience actively seeking crawlspace solutions.
  • Responsive Layout: The website is designed to deliver a seamless experience across all devices, ensuring that the user experience is consistently excellent whether on a phone, tablet, or desktop.
  • Intuitive Navigation: The website’s layout is structured to offer straightforward navigation, making it easy for users to find information, request services, or contact Dr. Crawlspace. Thus, conversion rates and customer satisfaction improve.

Fall in Love with your business again!

When you work hard to be the best at what you do, you deserve to be proud of the brand you've worked so hard to create. We aim to elevate who you are today to help craft a new style for tomorrow. And every day after.

Branding Design & Collateral

For Dr. Crawlspace, we developed a branding strategy that emphasizes their expertise in providing premier basement and crawlspace solutions. The new brand identity is crafted to resonate with homeowners seeking reliable, high-quality services for their home foundations.

  • Logo Design: The logo uniquely incorporates a heartbeat monitor line, symbolizing the health and vitality that Dr. Crawlspace brings to home environments. This design element is central to the brand’s identity, emphasizing their expertise in maintaining clean and dry crawlspaces.
  • Color Scheme: We chose teal for its associations with cleanliness, calmness, and reliability. This color stands out on the clean, white background of the logo, ensuring the brand is perceived as modern and trustworthy.
  • Bold Typography: We selected a strong, clear font for the logo and branding materials to convey stability and strength—essential qualities for a company specializing in foundational home repairs.
  • Brand Guidelines: Comprehensive guidelines are provided to ensure the consistent use of the heartbeat motif, teal color, and bold typography across all promotional materials and digital platforms.
  • Advertising Copy: We crafted impactful and engaging ad copy for PPC campaigns, banner ads, and website content, highlighting Dr. Crawlspace’s commitment to ensuring the health and safety of home foundations.

These branding elements not only boost the visual appeal of Dr. Crawlspace but also strategically align with their mission to keep customer’s crawlspaces in optimal condition, reinforcing their position as leaders in the industry.

Branding
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Lead Generation & ROI Highlights (2023)

  • 1,016 unique leads over 12 months
  • 16% conversion rate
  • Over 70% call-to-quote ratio
  • 254% ROAS
  • 162% Return on total investment
  • 42% overall Gorilla Agency impact on sales
drcrawlspace-local-seo-portfolio

Localized SEO Campaign (Q1 2024)

  • 188 keywords now ranked in top 100
  • 32 new keywords in the top 5
  • 46 new keywords in the top 10
  • Organic website traffic increased 69%
  • 33% increase in GSC clicks
  • 2 average Google Map Rankings
drcrawlspace_social_portfolio

Social Media Management (Q1 2024)

  • 771% increase YTD on Facebook’s total reach
  • 54% increase in Instagram followers
  • 533% increase in Instagram Reach
  • 1112% increase in net followers on the Business LinkedIn Page
TESTIMONIAL
Testimonial

"They do what they have to do to get the results we need in order to grow."

These guys are the best! I am one of those business owners that has no desire to concern myself with the ever-changing digital world. The team at Gorilla does this for both of my businesses. They are constantly tinkering with our marketing efforts; always improving as market forces and technology require! They do what they have to do to get the results we need in order to grow.

Scott Guy

Owner, Dr. Crawlspace

Hype Video
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