When Chris at Legacy Tree Service (Formally Legacy Tree Guard) reached out, his initial request is one we see quite often. He had just had a website developed with some SEO work done and was wondering how he can generate more leads. We discussed his goals and performed a typical audit before making any recommendations. What we discovered (unfortunately) was that in fact there was nothing properly done on his site—which always puts us in a difficult spot. This quickly became a Tree Service Marketing Case Study worth highlighting.
To help solve this, we initially ran some PPC ads to generate some new sales while at the least getting his analytics and data setup for the first time to see where we could help support. We quickly discovered that he was not ranking organically even though at the time, he had over 130 five star Google reviews. We then sat down and presented multiple paths to help him reach his goals with the primary option being to commit to an integrated rebrand into “Legacy Tree Service.” Our team then helped Chris reimagine his branding by developing a new logo and branding book with social media style guides. We built him a custom website, started generating unique blog posts and then quickly took over and transformed his social media presence.
His Chris was a local client, we also wanted to have some fun for his site so our owner, Nieco met him on a job site with our videographer & photographer to take photos and create a unique “hype video” for his new site (Chris is awesome at his job btw).
All in all, we are (and still are) very impressed with the turnaround, branding, and overall success that we get to take a small part in and his logo is still one of our favorite projects to date.
- Rebrand strategy with comprehensive brand book and social media style guide
- Custom UI/UX website developed with original “hype video” for homepage (the “cool factor”)
- Delivered an omnichannel marketing campaign using SEO, Social Media, and PPC to generate new leads and provided the necessary validation for customers searching for his services but overwhelmed with the options available.
