Campaign Deliverables

When Chris at Legacy Tree Service (Formally Legacy Tree Guard) reached out, his initial request is one we see quite often. He had just had a website developed with some seo work done and was wondering how he can generate more leads. We discussed his goals and performed a typical audit before making any recommendations. What we discovered (unfortunately) was that in fact there was nothing properly done on his site which always puts us in a difficult spot.

To help solve this, we initially ran some PPC ads to generate some new sales while at the least getting his analytics and data setup for the first time to see where we could help support. We quickly discovered that he was not ranking organically even though at the time, he had over 130 five star Google reviews. We then sat down and presented multiple paths to help him reach his goals with the primary option being to commit to an integrated rebrand into “Legacy Tree Service.” Our team then helped Chris reimagine his branding by developing a new logo and branding book with social media style guides. We built him a custom website, started generating unique blog posts and then quickly took over and transformed his social media presence.

His Chris was a local client, we also wanted to have some fun for his site so our owner, Nieco met him on a job site with our videographer & photographer to take photos and create a unique “hype video” for his new site (Chris is awesome at his job btw).

All in all, we are (and still are) very impressed with the turnaround, branding, and overall success that we get to take a small part in and his logo is still one of our favorite projects to date.

  • Rebrand strategy with comprehensive brand book and social media style guide
  • Custom UI/UX website developed with original “hype video” for homepage (the “cool factor”)
  • Delivered an omnichannel marketing campaign using SEO, Social Media, and PPC to generate new leads and provided the necessary validation for customers searching for his services but overwhelmed with the options available.
Legacy Tree - Custom-UI-UX

Custom UI/UX Website Design

First impressions matter, and a well-designed website can make or break a potential deal when a customer visits for the first time. At Gorilla, we believe you have a single moment, a split-second, to validate that a customer chooses to be on your website.

Here is what you can expect from a Gorilla custom website:

  • The complete transformation from old branding to a new custom theme & style guide crafted to match the client’s new brand guidelines.
  • Hand-crafted, beautiful new homepage and interior page designs.
  • Engaging, SEO-rich content that drives traffic, promotes the brand story, and answers FAQ’s from customer base.
  • Professionally designed blog pages for SEO.
  • And so much more! (But you’ll have to ask them for more details).

Fall in Love with your business again!

When you work hard to be the best at what you do, you deserve to be proud of the brand you've worked so hard to create. We aim to elevate who you are today to help craft a new style for tomorrow. And every day after.

Brand Book &
Style Guide Development

Our true industry differentiator is our ability to creatively reimagine your brand and present your story as you always imagined. Our process is built on a simple premise: if it’s not 100% what you want, we keep working. You should love your brand and be proud of the visual representation and how customers first experience your business.

Here is a preview of what we accomplished for this Legacy Tree Service:

  • A complete brand book and style guide was delivered, beautifully presented in PDF format. Every image is available for our client to utilize and download from his client drive in whatever format is needed.
  • Logo Marks: Custom designs tailored to his unique vision for his company, using a combination of saw, owl, and axe handle.
  • Primary & Secondary Logos: Versatility for every use.
  • Positive & Negatives: Ensuring clear representation.
  • Brand Typography: A unique typeface that speaks your language.
  • Color Palette: Colors that resonate with his brand’s personality.
  • Stationery: Professional letterhead, print work requests, business cards, truck wraps, t-shirts, and more!
  • Social Media Assets: Cohesive visuals to establish his social campaign’s identity and vision.

Search Engine Optimization

  • 77% Increase in keyword rankings in just 3 months
  • 8-10 keywords positioned on first page in 3 months
  • 87% of all focus keywords ranked in top 25
  • Increased organic conversions by 23%
  • Overall organic website traffic increased by 95% in 3 months

PPC & Lead Gen

  • Delivered 170 PPC leads in 3 months
  • 110% ROAS (return on ad spend)
  • 90%+ overall return on investment (every dollar spent with Gorilla)
  • 27% conversion rate

Social Media Management

  • Complete transformation of overall Facebook reach
  • 795% increase in Instagram profile visits
  • 340% increase in website clicks
  • 100%+ increase in engagement rate

Data & Analytics Dashboard

  • Custom integrations to monitor entire omnichannel campaign results
  • Client access portal for maximum visibility
  • Call and web form tracking for ROI calculations
  • Automated campaign reporting

Totally Changed My Brand into Something I'm Proud Of

From the Owner of Legacy Tree Service

Nieco and his team have totally changed my brand into something I’m proud of and am complimented on daily. He’s definitely willing to go the extra mile, we completely redesigned my website, made my brand book and began to get me ranked on google (super slow and frustrating) in the meantime the economy sucked and business was slow. Over many long phone conversations we were able to come up with a plan.

Tons of back and forth calls, a few unorthodox ideas and before I knew it things really started to pick up. This process was not fast, it wasn’t on either of our timelines but when things did change I’m able to walk with some confidence that my brand represents a company who’s experience matches their commitment to excellence.

They take care of my social media posts which really helps with SEO and brand recognition. They’ve done a ton of blog posts which helps with a few things but I think it makes me look like an expert in my industry.

They are a very professional bunch who take their commitment to their customers seriously.

Christopher Lupoli

Owner, Legacy Tree Service

Legacy Tree - Cover - Desktop Legacy Tree - Cover - Tablet Legacy Tree - Cover - Mobile
Hype Video

Take your custom website to another level with our Gorilla “Hype Video” crafted to showcase what you do in a way that captures the attention of your customers.

And looks cool, of course.


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