When Norcal Perlite approached us, they were already a trusted name in California—but their ambitions were bigger. With goals of expanding their presence throughout Oregon and Washington, they needed a full-funnel strategy that would highlight their mine-to-market advantage and capture the attention of high-volume buyers across multiple industries.
We kicked off with a comprehensive digital overhaul. First up: sharpening their brand identity and voice. We crafted a robust digital style guide and social media strategy to drive consistency across platforms and appeal to bulk buyers in horticulture, construction, cryogenics, and industrial filtration.
From there, we built out an entirely new website and content engine—one optimized for SEO and powered by original blog content and Google Business Profile posts. We paired this with a paid ad strategy to support bulk inquiries and reach a broader B2B audience.
And to bring their unique story to life? A hype video documenting the full mine-to-market process—visually capturing their most powerful differentiator: total vertical integration.
Deliverables:
- Brand style guide and social media templates
- New website with SEO optimization and custom development
- Ongoing social media management and content planning
- Paid ad campaigns (PPC)
- Monthly blogs and local SEO through GMB
- Brand hype video: “Mine to Market” story
