This was an exciting project and a perfect test for our “Eleanor Package” that we rolled out in 2024. Our client, Nick, gave us a fantastic opportunity to showcase what we could do creatively. What we had to begin with was a domain: perlite.com. This project quickly became a standout Perlite Marketing Case Study, showcasing our strategic and creative capabilities.
We clearly understood Nick’s vision and how we could utilize the power of his single-word, industry-perfect domain. To begin, we had to develop his branding with a national focus, with the goal of showcasing speed, delivery, and a USA-based feel.
After we initiated the branding process with our design team, we quickly started the website development process on a similar timeline. We were starting from scratch so we had to quickly develop a site map architecture and page copy to complete the site. Additionally, we had to figure out graphics, given that Perlite.com is a distribution hub and doesn’t offer a specific product but a service. Since Nick was a local client, we coordinated our photographer and videographer to go on-site and begin collecting assets.
As the website developed, we wanted to add some extra flare with one of our custom “hype videos” to showcase how Perlite.com distributes products around the Country.
As we approached launching the new website, we initiated our national SEO campaign, B2B lead generation strategy, and PPC campaign to help generate some immediate leads while we progressed through the initial stages of SEO growth.
From start to finish, this project was complex and multifaceted, given the scope of work. We’re thankful for the support from the client for giving us so much creative freedom, and we even impressed ourselves with the ability to go from a domain name to a full, omnichannel campaign launch with new branding in just under 9 months. While we are still early in getting the results from our efforts, we’re excited to share the progress we’ve made in the last 3-4 months since completing the website and branding package.
