We’ve had the unique opportunity to work with Alan from Supreme Perlite for several years. As the leader in perlite distribution in the Pacific Northwest, their team had a variety of needs that were nuanced and, in some ways, complex. The initial scope of work included a brand-new website designed to answer the most commonly asked questions in the perlite industry. We wanted to highlight the industry use cases, individual applications, and broad-ranging specifics related to the product grades. As we developed each page, our team was sure to include FAQs by page topic, PDFs for more information, and real photos of the products to show the differences in sizes, which is important to the client.
As we progressed, one thing became abundantly clear: there would be few graphic assets for us to work with. Our team quickly connected with our photography team and headed out to their location to get personalized and professional photos taken for the site and future marketing efforts (the photos were timed perfectly with the morning sunrise, which was not an accident).
As we expanded from the initial website launch, Alan wanted to focus on increasing brand awareness of Supreme Perlite and the product itself. We decided our “AgencyX package” would work great to reach his goals.
As with most of our partnered clients, it’s incredible to learn about everyone’s unique industry and the hard work they put into their craft. Most individuals may not realize the importance of these small perlite granules and their impact on various sectors. Still, you’ll be hard-pressed to find a team more passionate about what they do and how they service their customers.
To date, we’re delivering on an omnichannel campaign with a breakdown of deliverables below:
- Complex UI/UX website development with custom photography
- Print development and production
- Social media style guides and management
- B2B lead generation
- Local and national SEO campaign
- Complete data and analytics overhaul
