When Austin from Valley Plumbing NW came to us, her story was one we knew well: an incredible service-based business built on referrals, loyalty, and 5-star experiences—but with an outdated and underperforming website. This plumbing marketing case study began with Valley Plumbing’s desire for more organic leads, stronger visibility, and, most importantly, a brand that finally matched the level of service their team was already delivering.
Valley Plumbing had the heart of a family-run company that customers loved but no real visual identity or voice to carry that reputation online. The website was two pages, lacked SEO, and didn’t reflect the warmth, professionalism, or personality that made their team stand out.
We started from the ground up: competitor research, keyword audits, and market analysis. From there, we developed a full rebrand, including a brand book, logo suite, custom swag mockups, tone of voice, and style guides. We then translated it all into a new custom website—complete with moodboards, wireframes, prototypes, custom development, original copywriting, pro photography, and a “hype” video to match the team’s personality.
With consistent content creation and local SEO execution through blogs and Google My Business posts, Valley Plumbing now has a brand presence that not only reflects who they are—but attracts the kind of customers they want to work with.
Deliverables:
- Brand strategy, market research & tone of voice
- Full logo suite with brand book and marketing material designs
- Custom UI/UX website with professional photography and hype video
- Blog and GMB content strategy and execution for SEO
