Landscaping Marketing Case Study

Campaign Deliverables

When Viewpoints Landscaping approached us, their vision was clear: they wanted to shape not just landscapes but their entire brand presence. They were ready for a transformation that matched the elegance and innovation of their work. What began as a typical consultation quickly evolved into a comprehensive rebranding initiative—this became a standout Landscape Marketing Case Study.

Our journey with them started with brainstorming a new name that would encapsulate their ethos—after several rounds, we landed on a name that was as expansive as the landscapes they designed.

Our creative team got to work crafting a logo reflecting this new identity. The design process was meticulous, ensuring that every element of the logo echoed the sophistication of their projects. With the branding established, we embarked on building a custom website. This wasn’t just any website; it was a visual journey through the stunning environments Viewpoints had crafted, showcased through professional portfolio images.

To complete the circle, we launched a robust SEO campaign to elevate the new brand name and ensure that their website not only gained traction but soared in search engine rankings.

The outcome? A refreshed brand that’s as striking as the landscapes they create, ready to leave a lasting impression in the digital world just as they do in the natural one.

Custom UI/UX Website Design

First impressions are not just important in person—they’re crucial online too, where the visual appeal of a website can engage a visitor instantly. At Gorilla, we understand the power of that initial digital handshake. For Viewpoints Landscaping, a company that prides itself on transforming spaces, our challenge was to craft a website that was as visually stunning as the gardens they designed.

The result is more than just a website—it’s a digital landscape that invites visitors to explore and connect with Viewpoints Landscaping, just as they might stroll through a perfectly designed garden. This project is a testament to how a well-crafted website can become an extension of a brand’s philosophy and an integral part of its growth.

Here’s what we achieved with the new Viewpoints Landscaping website:

Total Brand Revamp: We transitioned from their outdated site to a fresh, custom theme that breathes life into their new brand identity. Our comprehensive style guide ensures every element is in harmony.
Bespoke Design Elements: Each page is meticulously designed, from the homepage to the contact form. We introduced custom graphics and icon sets that reflect the nature of their business, making the site visually appealing and easy to navigate.
Captivating Photography: With on-location photography, we captured the essence of Viewpoints’ projects, showcasing their expertise in landscape design. These images are not just pictures; they are stories of space and symmetry.
SEO-Driven Copywriting: Every page is crafted with rich, engaging content that tells Viewpoints’ story and draws in traffic through carefully targeted keywords. Our SEO efforts extend through each line of text, ensuring they rank as highly as the gardens they sculpt.
Responsive and Intuitive: The website is fully responsive, providing a seamless experience on any device. Visitors can easily explore Viewpoints’ portfolio of landscapes, whether on a desktop or on the go.
Structured Navigation: Our sitemap is thoughtfully organized, effortlessly guiding visitors to the information they seek, enhancing user experience, and ensuring higher engagement and conversion rates.

Brand Book & Style Guide Development

At Gorilla, we transform your brand vision into reality, ensuring every element aligns perfectly with your business’s vision. Our process is straightforward: we work until you love the result. For Viewpoints Landscaping, we crafted a brand identity that reflects their expertise and appeals directly to their clientele.

Comprehensive Brand Book and Style Guide: Our team developed a detailed guide, beautifully formatted in PDF, that serves as the cornerstone of Viewpoints’ branding strategy. This document is a visual representation of the brand and a functional toolkit available on a secure client drive, providing easy access to all assets in various formats.
Logo Suite: We designed a series of logos that capture the essence of Viewpoints Landscaping. The primary and secondary logos provide flexibility across media, ensuring the brand is always represented with clarity and integrity.
Design Elements: From the positive and negative versions of logos to ensure visibility across backgrounds to a bespoke typography set that speaks the language of elegance and nature—the details are meticulously curated.
Color Palette: We selected a palette that reflects the lush, vibrant hues of nature, ensuring that every color choice enhances the brand’s connection to its core business of landscaping.
Stationery and Marketing Materials: Our designs extend to stationery, business cards, vehicle wraps, and promotional merchandise like t-shirts, each crafted to make a tangible impact in every customer interaction.
Social Media Assets: To solidify Viewpoints’ online presence, we created a suite of social media assets, each designed to convey the brand’s unique aesthetic and ethos, ensuring a consistent and compelling online narrative.

Testimonial

"I cannot say enough great things about them."

The Gorilla Agency is professional, efficient, and very fun to work with! The team is super friendly, and I highly recommend working with them! I cannot say enough great things about them. Go with The Gorilla Agency.

Maddy Crowne

Operations Manager, Viewpoints Landscaping

Viewpoints Landscaping // The Starter Kit

Campaign Deliverables

Custom UI/UX Website Design

Fall in Love with your business again!

When you work hard to be the best at what you do, you deserve to be proud of the brand you've worked so hard to create. We aim to elevate who you are today to help craft a new style for tomorrow. And every day after.

Brand Book & Style Guide Development

Testimonial

"I cannot say enough great things about them."

Maddy Crowne

Browse More Portfolio

Viewpoints Landscaping // The Starter Kit

Campaign Deliverables

Custom UI/UX Website Design

Fall in Love with your business again!

When you work hard to be the best at what you do, you deserve to be proud of the brand you've worked so hard to create. We aim to elevate who you are today to help craft a new style for tomorrow. And every day after.

Brand Book & Style Guide Development

Testimonial

"I cannot say enough great things about them."

Maddy Crowne

Browse More Portfolio

Norcal Perlite

GTT Group

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